Online Marketing can at first appear to be a bit of a dark art, but in reality its not much different to traditional marketing with the added online platforms in which to get your message out there. Its no longer an element to be ignored for anyone with a website or wanting a presence online. As more and more businesses take to getting online, without an element of marketing your website will never be seen and when it is seen its unlikely to be from you targeted audience. In order to achieve your goals its best to have a Digital Marketing Strategy, which could be incorporated with your overall marketing strategy.
There are many routes to take with online marketing, with lots to consider. There are also many companies with varying opinions on what you should do and what you need, but the most important thing to remember is what you want to achieve.
Search Engine Optimisation – SEO
SEO is a term which has been used in different guises over the years. It has evolved as the search engines have evolved themselves with Google being the predominant due to the highest number of users and therefore potential traffic to your website. There is vast amounts of information on the web about SEO, some good, some not so good, along with conflicting opinions. The reason for this is due to the overall aim of SEO, which is to rank highly for certain keywords and in turn increase the number of visitors to your website. Since search engines want relevant results and don’t want people manipulating their results then how websites are ranked is possibly the biggest secret on the web. With this said it is best to adopt best practices which is advised by the Search Engines themselves and making your website so to give users the best possible experience.
SEO starts at the design level of your website with ongoing improvements to its design, code, speed, navigation and overall user experience. Combining this with a good Marketing Strategy is what leads to a successful website, one which ranks highly for given keywords and brings traffic.
Social Media Marketing
Social Media is now a great way to get your message out there, and in turn also get people to your website. With so many Social Media platforms to choose from its knowing which is right for your business. The main ones are of course Facebook, Twitter, Instagram, SnapChat, Pinterest and Google+. In addition you could also include YouTube in this list. As well as deciding on the right social media platform there is also having the time to manage them as they do require frequent work to continually engage with your audience. Social Platforms such as Facebook and Twitter with their huge number of pages can be very difficult to get your message in front of the right audience and can also come at a heft cost especially when using their paid advertising system. Before paying for any advertising particularly on Social Media its worth weighing up against other paid advertising including Googles Adwords program.
Possibly one of the best ways to promote a product or service is through Video Marketing. With YouTube now being the second biggest search engine its not surprising many companies are turning to video marketing to promote their products and services. Since the costs of setting up video marketing can be pretty low it offers once of the greatest ROI on the website. whist YouTube is the go to video platform its also worth keeping in mind others such as Vimeo and of course sharing through social media.
There are varying opinions on email marketing due to the high levels of spam emails. If done right you can engage directly with your clients, customers and followers making it a great resource and providing an awesome customer experience. Done wrong and you could end up appearing as a spammer. setting up an email marketing campaign is fairly straight forward and with a little thought and process can help significantly boost engagement to your website.
Need Help Getting Started?
With a huge number of options available and the above just a drop in the ocean to what is available and can be done its knowing where to start. For further advice on getting a Online Marketing Strategy together give us a Call today and see what we can do for you.